![]() We’ll share even more business-specific ideas in Step 5. Your post categories might look like the examples below. When you organize your posts by subject, it’ll become easier to come up with ideas for them. Now that you know the formats for sharing Instagram content, you can categorize your posts further with topic categories. Recommended Reading: How to Use Instagram Stories the Best Way for Successful Social Media Campaigns Step 2: Determine Your Post Categories Testing out every format for future Instagram strategies: Don’t have enough analytics data to tell what posts your audience prefers? Consider a mix of post types that’s doable with your resources and helps you keep an eye on their performance.Focusing on the post types that give you the most engagement: If you have analytics showing that your audience interacts with a certain post format more than others, try giving them more of what they like.However, it’s also worth noting that it shows a user post based on the type of content the user interacts with, so you can take one of two directions in choosing your post types: ![]() ![]() Instagram’s algorithm prioritizes content that uses newer features, like Reels. They appear on your followers’ feeds, but on your profile, they have a separate tab from your other posts.
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